Working with a Marketing Agency Pros and Cons:

Pros:

• Agencies allow for proper consultation

• Embrace change – adaptive

Cons:

• Decisions can take too long

• Still trying to make digital fit

• Obsessed with cool factor

Industry leaders speak about how schools can help prepare students for the field:

• Schools need to be more adaptive to changes in the industry

• Emphasis placed on how to deal with change

• Understanding broader business objectives

• Soft Skills

• Class structure is more tactical and not strategic (more open classes with more autonomy)

Email marketing:

• Most ROI

• Larger customer lifetime longevity

• Personalizing it with a name increases open rate by 26%

• Prescriptive: Brands are no longer in control with subscription model and CASL

  • One way to combat this is the ask for frequency preferences in order to retain loyalty.

• Consider using gifs, dynamic content, whole micro, social media icons,

• A welcome email  is critical for long term engagement

• Use events to encourage the use of email such as anniversary emails or b-day promos

• Apple watch reads emails as text only

• Format for email format:

  • Head – 30 pixels tall

  • Body – 16 pixels tall

  • Min font 13pts

  • Button 44 x 44 pts

• Tools: reallygoodemails.com, Mark Robins: Rebel Mail, Pony Express (transactions right in your gmail account)

SLIDES:

http://unbounce.com/docs/Frankenpage-DMS.pdf

http://www.verticalmeasures.com/8-steps-to-search-social-and-content-marketing/

Notes by Lauren Ashmore