Meet Sarah Almasraf

  • Written by: Christiann Thind, Digital Business Management student
  • Edited by: Ejin ZandiDigital Business Management student

Get to Know Sarah Almasraf, Digital Acquisition Manager at Scotiabank

Sarah is a marketing enthusiast with a passion for seizing the moment and opportunities around her. She is currently working as a digital acquisition manager at Scotiabank. Additionally, she has been working vigilantly at developing a career in the digital marketing and advertising industry. Throughout the last four years, she has developed significant skills and exposure in the digital media world. Moreover, Sarah has worked at some of the most credible media agencies in the country where she spent the majority of her time planning, executing and reporting on performance campaigns for high-profile clients; Hasbro Canada, Chubb Insurance, Centennial College, Mark Anthony Group and SickKids Foundation.

All About The Mentorship Experience

Meeting my mentor was both exciting and valuable. This experience gave me more knowledge and expanded my perspective when it comes to career development and my own journey. My mentor, similar to me took the same program I am currently in (Digital Business Management). Her career journey wasn’t very straightforward and didn’t go exactly as she planned. Therefore, when it comes to career decisions and working on skills that matter in the field, having a mentor can definitely help steer and provide advice that can make this process a lot easier.

What I learned About My Mentor

I learned that she still actively looks to advance her education, to achieve a higher position in her field. Although she already graduated with a degree in Digital Business Management, she constantly takes courses through LinkedIn to keep her knowledge current. She is also planning to complete a Master’s program in order to improve the value she brings to the workplace. Sarah also looks to take relevant certificates like Google SEO and Analytics to add to her toolbox. My mentor has worked for different companies to build on different marketing and social media activities. She started with her co-op placement and from there, she took on bigger roles in larger companies like Lowes and Scotiabank. 

Best Practices On Building A Portfolio

In regards to building my portfolio, Sarah mentioned including software and programs that I am comfortable using. It is best to mention more of my skills and projects that I have worked on to show the company how I can benefit them by hiring me. Additionally, listing platforms like excel spreadsheets, Shopify, WordPress and Adobe Spark which I have experience with is very helpful to building a portfolio. Students in the same program as me can add courses like Web Development, E-commerce, Supply Chain and Operations Management while stating specific skills they acquired from these courses

Tips For When Sending A Resume:

When sending a resume and a cover letter it is best to make each one specific to the company and position you are applying to. Adding hashtags (converting the print to white so it’s not seen) and adding keywords that are related to the job posting can help digital resume scanners pick out your resume and increase the odds of you getting hired.

I feel Unqualified, Should I Apply Anyways?

Yes! When thinking of applying to jobs and feel unqualified, apply to them anyways. Some of the job postings can have unrealistic requirements – So do not assume you are unqualified right away!. Also, apply to different jobs and do not limit yourself to certain positions especially when just starting out your career. 

Sarah shared her experience with me as an example. Prior to applying for a job, she would see many positions that weren’t necessarily roles she wanted to take on. She applied anyway and once she was hired by that company, she talked to different departments to see if there are other openings. In this scenario, she leveraged her co-op placement and junior roles to get other opportunities in a company and learned different areas and skills needed to operate the business. Companies sometimes like candidates with less experience because they can better shape that person into their system and teach them their models. 

There Is No Such Thing As A “Perfect Company”

A few final things she left me with was that no company is perfect. Especially now with a lot of people working from home, many like herself are still trying to find the best approaches to being effective and having a balanced work-life balance. Continuous learning is key, it can come from many forms like school, LinkedIn, other departments in a company, managers, executives, books and so on. 

Would I Recommend The Mentorship Journey To Other Students?Absolutely! I really appreciated the time Sarah took to take me on as a mentee. I also am grateful for the opportunity that Humber College and my program coordinator, Hanadi Alnawab, have given me to create this relationship. This mentorship program has only been recently implemented but I suggest that it stays for a long time!

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