Article by : Juliano Dallastra & Lia Devries-Voves, third year Digital Business Management students

While the global pandemic confirms that online shopping is here to stay, small firms and individuals struggle to set up and run their businesses online. Amidst so many alternatives, it is easy to get overwhelmed and frustrated during the process. With affordable pricing and a user-friendly interface, the Canadian company Shopify has shown to be a great solution for those looking to create their own online store. Here is a quick guide to get your online business up and running with Shopify!