Interview & Article By: Lubnaa Aamirah, second year Digital Business Management student

SwitchGrocery is an online food retail store that caters to people with specific diet requirements. Its business model lays exclusive attention to their product range where they undergo careful procedure of selection of their suppliers and products. They stand by incredible values of sustainability by supporting and upbringing small, authentic, and organic suppliers, products, and packaging. SwitchGrocery has shown a remarkable success over the years after its founding in the year 2017. It is THE business for its ‘customer friends’-as they like to call it- by going that extra mile and creating a strong bond and providing value to them.